p/ppbMusic streaming service Spotify is only a few months old but it has already attracted much attention from music lovers./b/ppThe site allows its members to create and listen to heir own playlists of songs streamed to them online. /ppThe same peer-to-peer technology as found in file-sharing is used to deliver near-CD quality and tracks that playback almost instantly. /ppThe service is free for listeners willing to hear audio and on-screen adverts (which appear between roughly every five songs), although users can otherwise pay pound;10 per month for a premium service which enables them to listen to songs without adverts. /ppbMobile streams/b/ppSpotify founder Daniel Ek has persuaded big record companies that it is possible to finance this service via adverts and subscriptions./ppimg src="http://newsimg.bbc.co.uk/media/images/45839000/jpg/_45839740_cd_203.jpg" align="left" width="203" height="152" alt="CD going into laptop" border="0" vspace="4" hspace="4"/ppquot;But it's not really just about monetising through adverts, or through getting subscribers. The fact is they might buy the occasional ticket or merchandise,quot; he said. /ppThe site is not yet making any money in the fierce music market, but it has signed a deal to sell music downloads via online music store 7digital. /ppIt also plans to launch on mobiles and expand to the US by the end of the year. /ppquot;The ability to take the music with you is definitely something we are looking at doing,quot; confirmed Mr Ek. But he said he wants to make sure the site gets this quot;rightquot; from the outset. /ppb'On the offensive'/b/ppWe7 is another ad-supported streaming and downloading service that grafts a 10-second advertisement on the front of a downloaded song. /ppCo-founder and former Genesis singer Peter Gabriel has said that keeping labels, advertisers and users satisfied is a real challenge. /ppBut digital music has come a long way over the last decade since the days of Napster being the main file-sharing host on the net./ppimg src="http://newsimg.bbc.co.uk/media/images/45839000/jpg/_45839741_babies_203.jpg" align="left" width="203" height="152" alt="Babies listening to music" border="0" vspace="4" hspace="4"/ppThe music industry's initial response was to cry foul over illicit downloading and to go on the offensive against a new generation of file-sharers. /ppbChanging models/b/ppA recent landmark court case saw the men behind The Pirate Bay sentenced to a year in jail after being found guilty of breaking copyright law. /ppThey were ordered to pay $4.5m (pound;3m) in damages. /ppWhile file-sharing site Kazaa agreed to pay $100m (pound;53m) in damages to the record industry following a series of high-profile legal battles. The peer-to-peer network has now become a legal music download service. /ppNapster has also launched the world's largest online music store offering tracks from all of the major record labels and independents. /ppBut record labels too are experimenting with innovative business models by offering their music free of charge online and making money from touring instead. /ppIn 2007, Radiohead allowed fans to pay what they thought the band's album In Rainbows was worth for a limited time. /ppWhile Groove Armada fans were able to receive the first track of their EP for free, with the offer of additional tracks the more songs they shared. /ppibDo you stream music over the net on your desktop Or do you prefer the convenience of downloading Send us your views./b/ihrpThis article is from the a href="http://news.bbc.co.uk"BBC News website/a. #169; British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites./pdiv class="feedflare"
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